Brand Management Kenya, Uganda Tanzania & East Africa

Definition # 1: What is All This About Brand Management?

Brand management is the process of enabling a company or an organization to gain awareness to the public or simply to the customers or the clients it serves. This is done by various methods of campaigns which include marketing and advertising of products and services. Amid other better known strategies that are worked upon arriving at the objectives or goals of a company/organization.

 

It is clear that businesses, organizations and companies need to revolve around brand names and management which leads to all about brand management and the desire to learn how to go about it. This is the process of marketing a brand or product/service in the name of reaching out to the clients and consumers in the market industry.

Definition # 2: What is Brand Management All About?

Brand management is a process of creating popularity or awareness to the consumers in order to have a market share. However, this process differs particularly from the general marketing procedures which are common to everyone. This is because; this process works on the trading or selling name of an organization or company.

At times this process works on one particular brand or product and service whereas it still can cover an entire array of products and services that are generated by one company or producer/manufacturer. There are other groups of brands in the brand management industry that are regarded in terms of costs. This includes premium brands which is one the costly brands and those that are related to cost savings are refereed to economy brands. But finally these are the ones that end up being expensive.

Brand Management Goes Hand in Hand With Marketing

Marketing and advertising of products and services is all about brand management which begins by finding the popularity of a product or service and create a positive image. For example, when one product lets say drink A has a big popularity among the consumers then a company comes up with a new drink lets say drink A with a different flavor which in the end carries brand name ‘Drink A’. This is one factor that revolves about brand management.

Juggling Market Efforts is All About Brand Management

As this process of brand management precedes the company or organization gradually picks on increasing the cost of the product. If the process of increasing prices of products or services has less or completely no impact on the effect on the sales the step that follows is juggling the marketing efforts in order to reduce the costs. This process of increasing sales and lowering the advertising/marketing costs increases the overall profitability of a product or service.

How do Brand Managers and Brand Experts Go About Brand Management?

Brand management experts and managers normally employ the business related strategies that lead to enabling newly introduced products and services to the market. Some of these strategies that go about brand management principles depend highly on the simplicity of the name of a brand. The simple it is then the easier for a customer or consumer to remember or master. It is good when it is easy to pronounce or relate to in the public. If it is possible to translate these brand names to other languages and still retain meaning that consumers can easily understand and associate with then well and good. This is because this is the best way to go when it comes to going about brand management.

Brand management is null and void without knowing how to name a brand

Finally it is important to realize that naming a brand is done with three factors in mind that is: 

1. Family branding
2. Corporate branding
3. Individual branding.

All these are different brand management steps that require keen observation on the same.

• Corporate branding is all about creating awareness to the public for the purposes of a company, organization or institutions.
• Family branding relates to creating awareness to the image of a family group or community.
• Individual marketing is all about creating awareness or promoting an individual’s image be it a celebrity, politician or simply a public figure. 

How Do You Go About Brand Management in Different Countries? E.g. Tanzania, Kenya, Uganda and in East Africa

Brand management as it is related to marketing does not matter whichever country it is executed in as such but in Tanzania, Uganda and Kenya or simply the entire East Africa, it is a service that is only offered by branding, corporate training and events management companies like SEO Journalist. This is one of the best companies in Tanzania that successfully go about brand management services. They are well equipped with the necessary tools and equipment to create awareness to the public on behalf of clients. Also, they have a team behind their company with proven experience and also the exceptional levels of professionalism.

Understand That Brand Management is Not Just The General Marketing

Brand management has differences with the common marketing strategies that are sometimes offered by marketing agencies in Tanzania, in Kenya, Uganda and world wide. This is because the whole process about brand management revolves around a brand name or simply the trading name. It is a process that can be worked on one product or simply a couple of products and services offered by a single company or a chain of companies.

Brand management is Normally Served in Categories

Company brands or organizational brands are normally put to categories or groups which help in identifying them in the public domain. There are brands that are greatly expensive in value which are referred to as premium brands whereas there are others that are less expensive which are referred to as economy brands and others that are struggling to beat all odds in the industry which are referred to as fighting brands. From here, a company or a client has the ability to choose and find out the best brand to work with or whichever brand that he or she is working with.

Factors To Consider Before Choosing a Brand Product or Service in Kenya, Uganda & Tanzania

There are a lot of points that one needs to consider before just picking on a brand product or service. This is a component that is largely emphasized when talking about brand management whereby brands that are good to go must be of the following considerations:

1. Loyal – This simply means that a brand has to be trusted by the customer and also the customer needs to be entrusted by the brand vice versa. This creates a good picture of operation whereby commitment is created. Wherever there is no commitment then there is no successful business.
2. Professional – Brands must be operated professionally with experts and professionals. This is the paramount concern in the name of offering the best to the consumers or customers. Without seriousness in brand management then there is likely signs of failure in any business.
3. Strategic – Brand management is a component of business which requires a lot of strategy to maneuver the competition and also the market patterns. This is only arrived at with the ability to strategize plans and also execute progress.

Paramount Considerations About Brand Management That Flourishes in, Kenya, Uganda & Tanzania

There are a many considerations that one has to put in brand management before the results are arrived at. For instance brand marketing, advertising, rebranding and what is termed commonly as complete make over in Tanzania. But the paramount goal is to ensure that a brand name is set in a way that can be translated to other languages or either can be understood easily in the public domain. Take these lessons today and drive your company to another level.